Loren Cook: VIS LANG

28 October, 2010

VIS LANG | Process

My first sketches of my chai tea concentrate in logos and pathos, as you can see were very rough. I had a hard time getting a solid idea.

When I got to my second iterations I came to the idea of using ethos to show the consumer that you could in fact get more for your money then buying a latte at a coffee shop. I also had not thought of pathos being shown as relaxing and relaxing till my second iterations.

LOGOS:

I started out just sketching out different coffee cups and ways to render.

I came up with these pen and watercolor drawings to being my ethos packaging design:

ink and watercolor of cafe latte

ink and watercolor of tea cup

At this time I was thinking I was going to use both of these images to show logic, that in fact you would get "more for your money." I wanted to juxtapose the latte bought at a coffee shop and the at home experience of making your own chai latte for a lesser cost.

text iteration in print

After deciding I was of course going to use these hand-rendered elements, I thought it would be a good idea to use hand written text.

text iteration in print and cursive

Along with the text, I created baners to house my titles and such. I iterated how many ribbon peices I would have, color, and the "tails" of the ribbon

Iteration #1

Iteration #2

PATHOS:

At the beginning I wanted my pathos packaging to show the feeling of relaxing and calmness when drinking this tea. I decided to create mandalas to show this.

I went through a number of iterations with color, symbolism, and shapes of the mandalas.

began to use the "ohm" symbol within my mandala

Iteration using a tea cup within the mandala
Still working on the mandala I began to work with type. At first I tried the hand written text. But then decided use vectored type would be best for this packaging.